23: Steps To Bring Your Personal Brand From Offline To Online And Make Money I’m so glad for you to join me today. Now today is all about building a personal brand. How and why a personal brand online is very important. Now for you, the question that you need to ask yourself is what does it mean and how does it look like? Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.com

Show Notes

Episode 23: Steps To Bring Your Personal Brand Online And Make Money
Hello and welcome to today’s episode. My name is Genecia Alluora. I’m so glad for you to join me today. Now today is all about building a personal brand. How and why a personal brand online is very important. Now for you, the question that you need to ask yourself is what does it mean, and how does it look like?

Building your personal brand(02:43 - 02:59) A lot of people think it’s just posting on Facebook, posting on Linkedin, posting on Instagram and therefore I am online. But is it really the case? Is that really the situation to be seen as a leader in the online world?

(03:05 - 03:23) Now, I want to highlight that it’s never about the graphic. It’s never about the logo, it’s never about that website. It’s never about the colors that you choose, the graphic that you used, the video that you used, that you post that would determine whether you become a leader or not. 

(03:25 - 03:28) The way to be seen as a leader by building a personal brand, 

Decide whether you want to be seen as a thought leader, business owner, or an influencer(03:29 - 03:40) the first step is to decide, do you want to be a thought leader, a business owner or to be seen as an influencer? Because a lot of times we just post randomly.

(03:41 - 03:47) We post as a mother, we post as a teacher, we post in the roles that we are doing.

(03:56 - 04:11) Does it move closer to another level? Does it move closer to another strategy? Who do you wanna be seen as? Because it begins with an end in mind.

(04:37 - 04:43) So I’m a business owner but is that what I want to be known primarily?

Types of personal branding(04:44 - 04:52) In personal branding, in my book, I talked about three types of personal branding. The primary, the secondary, and the tertiary.

(04:53 - 05:19) So if you are just starting out, when you are executive, when you’re working as a 9 to 5 employee, when you’re just starting out in your junior position you wanna be known as hard-working, teachable, learnable and you build those as your personal brand. And then when you move into a slightly more senior position all these personal brands, you’re learnable, you’re teachable, you’re hard-working will move to a secondary brand of yours.


(05:53 - 06:03) So you’re just layering one brick after another brick in your personal brand. So primary will move to secondary and then eventually move to tertiary. 

(06:06 - 06:19) So every time when you’re moving and doing this online thing, bring your presence online, being seen as a leader online, you need to decide whether you wanna be seen as a thought leader, business owner, or influencer.

An influencer, thought leader, and business owner...(06:20 - 06:35) An influencer is somebody like those in Youtube, you wanna become an influencer on instagram, you could be just posting everyday things, day to day. And then you influence people to purchase anything.

(06:45 - 07:06) So that in itself is an influencer, probably making money through endorsements, brand ambassadorships, and maybe even some sponsorships or even some affiliate marketing fees that they get a small commission of every time you click on their link to make some purchases.

(07:14 - 07:35) A thought leader is a subject matter expert. So for me I am a business owner but I don’t want to really push that out so much so I kind of market myself and I help other women to be seen as a thought leader meaning that I’m always called on to speak about Women Empowerment.

(08:38 - 09:09) As a business owner we talk about delegating, I talk about building a cafe retail chain so all these things are different areas that you need to work on to build your online brand because whenever we thought about offline, we talked about image consulting, right? We talked about colors, we talked about how you dress authoritatively, are you being presented, how well is your first impression, how was your handshake.

Online is all about consistency(09:33 - 09:51) So then a way to do it is to make sure that you begin with an end in mind. The things that you are posting, the things that you are writing about, making sure that your mess is turned into the right message for people to see consistently.

(09:52 - 10:09)  Now, this is important because online is all about consistency, attention spend is very very short. So if you’re not consistent, you’re not able to be there to show your expertise, either it’s an influencer, business owner, or thought leader, people will forget you.

(10:10 - 10:13) So do you wanna be memorable or do you want to be forgettable? 

(10:18 - 10:54) Do you want to be a super earner that means you can make money online, or do you just want to be mediocre? You have to make a decision on that. Only then you can move and maneuver your way to be even a better version 2.0 of yourself in the online world if you know how to master and craft your brand, story, and the way to position yourself in the online space as a leader in order for you to be different in order to make a difference.

Key Takeaways:
  1. Make a decision what version of yourself you want to be seen online.
  2. Maneuver your way to be a better version of yourself online.
  3. Know how to master and craft your brand
  4. Position yourself in the online world
  5. Make a difference


Key Resources: Subscribe to Genecia’s Youtube channel: https://bit.ly/2lFnHlWVisit SRW’s website: https://www.soulrichwoman.com Follow Genecia on Instagram : (@geneciaalluora)Follow Genecia on Twitter: (@GeneciaAlluora) Check Genecia’s LinkedIn : https://www.linkedin.com/in/genecia/