75: How To Price Online Courses For Best Results. Recurring or One Time. The Pricing Pyramid Funnel.

As promised I want to talk about recurring income versus one-time income. This is happening in the context of doing your own online course. So the first thing that is working at different points and different levels is to decide what kind of value you’re giving to the program.

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Show Notes


75: How To Price Online Courses For Best Results. Recurring or One Time. The Pricing Pyramid Funnel.

Hello, gorgeous. Welcome to ‘Soul Why? The secret of Soul Rich Woman Blueprint’. As promised I want to talk about recurring income versus one-time income. This is happening in the context of doing your own online course.

Sell at the higher value 03:31- 03:31  How does it really work at different levels?  03:34- 03:42 So the first thing that is working at different points and different levels is to decide what kind of value you’re giving to the program.  03:43- 03:50  In my big-ticket program, I have way more things in program. I have got like experts coming on.   03:59- 04:20 There’s a lot of still time involved in this online course. It’s like a high breed online course plus live streaming, plus some coaching sessions, and then you have maybe support where you get things done, maybe even some done for you elements within that package.  04:21- 04:25 That’s why you deserve to sell at a higher value and that’s why people are willing to pay.   State your value 04:33- 04:54  For example I got a course that sells 597 dollars and this program basically just teaches as it is. It’s 12 modules and you just learn it all in the membership area. Nothing regardless of my time, nothing touching of my time, and that part allowed me to duplicate myself.  04:56- 05:00 When you do this part, you must really state your value clearly.  05:01- 05:11 And to add on, what kind of value bonuses can you throw in to make it more irresistible than other people.  05:14- 05:15 Like I said, it’s all about value.  05:16- 05:21 The bonuses you throw in and the way you structured the program so that you can sell in the medium ticket.  05:22- 05:30 The small one is very interesting, this one is where I walk the ground. I have traveled to 7 counties.  
Free is not the way to help them to be successful 05:43- 05:45  I realized that there is a need in the market.  05:48- 06:08  That women don’t make as much. Most of the people who buy the medium and the large size programs are usually in the US, Europe, and probably other parts of the world who can afford such programs.  06:23- 06:29 When I saw this gap, I realized that free is not the way to help them to be successful. 06:30- 06:40  It’s still to get them to commit to an amount that is relatively reasonable for them. To allow them to learn in a structured manner. Step by step.  06:41- 06:43  The way I structured my membership  06:48- 06:54 Is that I released two masterclasses every single month plus office hours  10:12- 10:26  Doing a slightly lower, smaller value online course does help you to become more able to bring in more fishes.


Key Takeaways: 

  1. Know what kind of value you’re giving. 

  2. Free is not the way to help them be successful.

  3. Doing the pyramid can help you be more able to bring more fishes. 

  4. Make sure that the value you give is worth it.

  5. State your value clearly. 


Key Resources:
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Visit SRW’s website: https://www.soulrichwoman.com 
Follow Genecia on Instagram : (@geneciaalluora)
Follow Genecia on Twitter: (@GeneciaAlluora) 
Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/

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