26: Attention is KEY. Why I chose the F word and how you can create your tag line

Show Notes

Episode 26: Attention is KEY. Why I chose the F word and how you can create your tag line
Hello and welcome to today’s show, my name is Genecia Alluora. I just wanna say thank you for joining me today. In this episode, I want to share with you that attention is key to success online. Whether you’re a 9 to 5 employee, you’re a newbie, stay-at-home mom, or female entrepreneur having a powerful tagline for your business will help you to build a culture in your business. Discover more of how I created my tagline and how I succeeded through this by tuning in to this episode!

History of Soul Rich Woman tag line(02:26 - 02:46) So in Soul Rich Woman, we picked For Women Who Love The F Word, being fabulous, having freedom, and financial independence and then it has allowed me to connect with women at different levels, they want the F word, fabulous, freedom, financial independence and above all family. 

(02:47 - 03:01) And this tag line was created in 2016, 2017, where I was fine-tuning the way to capture attention in the online world where women would resonate with us. 

(03:04 - 03:31) So a lot of success of Soul Rich Woman comes with this resonance of the F word. You help them to transform their persona where they are at. At the moment to where they can be within your platform, within your community, within your groups, or wherever that you are or that you are doing.

(03:32 - 03:38) It allows them to feel that there is a, there is a space for them to put on that magic cape.

(03:47 - 04:08) It makes them feel that they are special, they are unique, and never ever before in their own comfort zone they can experience that tagline, or kind of like power over them to help them get out of their comfort zone into the action zone.

Create a powerful tag line that can catch the attention of your target audience(04:09 - 04:42) So this is key as to why creating a powerful tag line, powerful mantra, powerful phrase that is a resonance with your business to capture the attention online by, the attention of the audience that you want to attract is key because when they feel that they can see the future self in your business you will be successful, your business will continue to attract people online.

(04:55 - 05:02) So the way I created my F word was I looked at what I stand for and what I believed in. 

Loving your customers more than your product is essential.(05:03 - 05:07) Love your customers more than you love your product. This is essential.

(05:12 - 05:19) Because it keeps you smiling and it keeps your clients and customers smiling as well. 

How did I come up with the F word?(05:25 - 05:43) How did I come up with the F word? So like I said, first you need to define what you stand for and then write them down. Brainstorm twenty, fifty words that resonate with you. It doesn’t have to be a direct relevance to what you are doing.

06:04 - 06:22 Secondly, you must be able to understand what your customer wants. So work with potential customers or people around you whom you trust or just do an online survey of some groups that you’re in.

06:48 - 06:50 Don’t worry about being perfect in the first round.

07:11 - 07:36 When you are kind of getting data and putting the words, and putting the sentences together to create the environment, not just the tag line, remember it’s all about that culture that you wanna build up. That resonance that brings people to you, that keeps you smiling and keeps your clients smiling when they are getting out from their comfort zone into the action zone.

07:41 - 07:45 Start with something really simple. Just start, don’t need to be perfect.

Key Takeaways:

1. If you never take action it will never happen.


2. Define what you stand for


3. Have a tag line that can make a great impact on your target market


4. Understand what your customer wants


5. Love your customers more than your products

Key Resources: Subscribe to Genecia’s Youtube channel: https://bit.ly/2lFnHlWVisit SRW’s website: https://www.soulrichwoman.com Follow Genecia on Instagram : (@geneciaalluora)Follow Genecia on Twitter: (@GeneciaAlluora) Check Genecia’s LinkedIn : https://www.linkedin.com/in/genecia/