50: What is Your Fish?

Show Notes

50: What is Your Fish? Build Your Succesful Brand Like Women Infinity by Dr. Cheng Joo Chin From Kuala Lumpur Malaysia!


To build a solid foundation for your business, you must first identify your potential customer and tailor your marketing strategy accordingly. You need to analyze the needs of your customers so that you will know where you will start in building your brand. 

Hello gorgeous! I’m your host Genecia Alluora. Now, remember I talked about building your own brand? Well, this is one other thing I would like to discuss today.

Knowing your fish

01:37 - 02:01 I have a client who runs, who is a doctor and a veterinarian to be exact and she wanted to do up her own beauty brand. And she’s a case study I’d like to share with you. In how we transformed her as a vet and yet be able to do a beauty business. And it’s online.  02:39 - 02:53 So using the Soul Rich Woman blueprint I guide her on how to structure her own story, structure her own brand, structure a strategy to help her to be seen as a woman of influence, and be a leader in the online world. 02:54 - 03:16 Later on crafting even down to the costing, to the design, to the layout, every single piece of that collagen bottle, to the packaging, to the weight it’s launched. What kind of pricing should the entry point be. All these were designed for her ideal customers. Or what we call the fishes. 
Target clients

06:29 - 06:33 What is your fish? Which means who are your target clients. 07:42 - 07:57 So when we talk about what to fish, how did this beauty business owner, the doctor turned beauty business owner, is so successful because in the Soul Rich Woman blueprint we guide her to identify her fishes. 08:07 - 08:29 Remember, love your customers more than you love your product. She loved her customers more than she loved her product. Yes, she was thinking about doing collagen and some other things but I educated her to love her customers first. What would they really want to have, what is their heart desires? Who are they really? 08:31 - 08:36 So who are your fishes? Is it a salmon, is it a tuna, is it a whale, is it a shark? 08:56 - 09:09 And this is something I want to educate you today and share with you today that it's super important, that it’s part of our blueprint, that anybody can have success in if you take action on it.

Build a brand

04:05 - 04:26 When you build a brand that is yours it’s recession-proof. Literally unless of course, it does not talk about cash flow and other resources that are out there. But look at it, if it’s your own brand, something that is your own after so many years she’s still doing it and she’s still spreading out her wings even up to today. 04:27 - 04:37 When you invest in yourself, when you decide to build your own brand, this is the possibility that you can actually achieve for your business. 04:40 - 04:51 You can invest in yourself, build up a brand, be seen as a leader, do up your own beauty brand, beauty business, and then invest in yourself so that you can have a longer runway. 05:14 - 05:22 So what’s the moral of the story? First and foremost you must build your brand. The second thing is you must be willing to invest in yourself. 09:18 - 09:27 You must believe, listen, and trust. And that is the fundamentals for you to be successful with a proven blueprint.

Key Takeaways:

1. Design your brand based on your customers’ needs.


2. Love your customers more than you love your product.


3. Target one type of fish.


4. Invest in yourself.


5. You must believe, listen, and trust.

Key Resources:
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