36: Podcasting is KEY to your success online this year

Show Notes

Episode 36: Podcasting is KEY to your success online this year
Hello gorgeous! My name is Genecia Alluora, your host. And I like to share with you today why podcasting is so important as a product of your marketing tool to really reach out to more people online. Tune in to learn more from my experiences.

Podcasting works, I have reached so many people by launching my two podcasts(02:05 - 02:06) Okay, three points.

(02:07 - 02:13) First, why podcast, okay? First, I wanna say the results. Let me state some results first.

(02:13 - 02:37) First and foremost, I run two podcasts. One is for Women Who Love The F Word. And that has given us listeners in 48 countries with thousands of downloads every single month. And that means more potential listeners converting into followers, converting into clients.

(02:42 - 02:58) The second thing is the Soul Why? The Secrets of the Soul Rich Woman Blueprint. The one that you’re listening in right now. Well, this one in 30 days we have already listened and downloaded in 12 countries.

(03:02 - 03:29) So to me, this is a wow factor in my marketing as one of my ways to reach out to inspire more people and to impact more lives out there beyond just Facebook or Instagram, or just youtube itself. I mean so it’s kind of like another way for you to extend your reach beyond your imagination.

Voice marketing is especially on the rise(03:32 - 03:54) So why podcast? So first and foremost, I want to say this. I want to contrast this between people who want to be seen as a leader online and you want to be searchable online, versus somebody who is just nobody and especially if you're representing a company on a brand you don’t own.

(03:55 - 04:21) Because when you’re holding a brand that you don’t own and you’re just being on one platform or, you know, a platform where you search a certain keyword of that brand that you don’t own, a lot more people like you who don’t own the brand is holding the brand even though you don’t own it and you’re selling products of their brand and therefore you’ll be found.

(04:22 - 04:35) What I’ll like to say is that you will not be found. You’ll be found in the sea of sameness. So that would mean that you will most likely be seen as a nobody. Because then why should they choose you?

(04:37 - 04:39) To be different then you can make a difference. 

(04:42 - 04:54) So the key thing here is to be seen as a leader online and you are searchable online. Voice marketing is especially on the rise, voice search is on the rise. And, you know, podcasts allow you to be searchable as well.

Podcasting establishes trust online(04:55 - 05:28) And number two, when you establish trust in the online space, especially when listeners or followers, or the people, raving fans as you it, or potential customers even can just listen to your podcast as a way to build no like Trustco which means they can establish a connection with you, they will be more likely to trust you because something that is there on a platform that they can listen to again and again and over a period of time.

(05:29 - 05:32) And that means you don’t have to chase after customers.

(05:33 - 05:42) Eventually when the time is right after listening to enough of your episodes they might or most likely will take action.  

Podcasting is a one-time effort and can be used for life(05:45 - 05:51) And the third point is, it’s a one-time effort and can be used for life.

(05:59 - 06:21) It’s like now you’re recording, you’re posting it online and then one day someone on the journey wants to ask you about, you know, mindset. And all you need is to go into your archives on the different platforms that you’ve posted your podcast and pull on the episode and let them listen.

(07:14 - 07:26) You placed a one-time marketing fee into your Facebook ads, google ads, or a page on the magazine, in the newspapers that are only used once. 

(07:27 - 07:46) So the key thing here is a one-time effort that you can use for life versus a one-time advertisement that is only used once. Now imagine this, how far can your dollars stretch and eventually make you money.

The power of podcasting(07:46 - 07:55) So the next question I want to address is always ‘You know Genecia, how can podcasts make me money? How can I monetize my podcast?’

(07:57 - 08:09) To be very honest with you, we have really got people writing to us in Soul Rich Woman to place ads into our podcast. And that’s how we are monetizing our podcast.

(08:09 - 08:34) And number two is that people have found us through my podcast. For Women Who Love the F Word, Soul Why? The Secrets of The Soul Rich Woman Blueprint and they want to forge partnerships. They want us to, you know, to sponsorships and all these things would not have been possible if not for the power of podcasting.

(08:34 - 08:55) So podcast positions you and your brand to be seen as a leader online. It is also your marketing tool which you can use to generate leads and build the trust of your customers like I said if you are someone who values connection this is the thing to do now.

(09:04 - 09:26) And of course, this thing is so amazing, it will not expire and you can use it over and over again. Imagine one year from now and potential to get paid and invited as a speaker or get paid when people put advertisements in your podcast show. Just like mine, Soul Rich Woman.

When our voice comes together women power is no longer just a phrase, it becomes a movement (09:28 - 10:03) So this is just to create an awareness for you to plant a seed in your mind that podcasting is so wonderfully, amazing for me as a person and for my platform Soul Rich Woman and that’s why I’ve launched Soul Rich Woman instant podcast leader program and that is to be the Netflix of podcast supporting women in Southeast Asia and in Asia to really rise up using their voice.

(10:04 - 10:17) When our voice comes together women's power is no longer just a phrase, it becomes a movement and you can be seen as a leader online instantly. 

(10:18 - 10:31) And that is why I coined the term Instant podcast leader. So my dear, if you're not gonna start podcasting it’s time to start.

(10:44 - 10:54) So this whole strategy is part of our Soul Rich Woman blueprint and I hope that it has benefited you and keeps your soul smiling.

Key Takeaways:

1. Start podcasting now


2. Make a one-time effort that you could use for life


3. Be seen as a leader online by doing podcasting


4. Build trust online


5. You can use podcasts over and over again since they have no expiration.

Key Resources: Subscribe to Genecia’s Youtube channel: https://bit.ly/2lFnHlWVisit SRW’s website: https://www.soulrichwoman.com Follow Genecia on Instagram : (@geneciaalluora)Follow Genecia on Twitter: (@GeneciaAlluora) Check Genecia’s LinkedIn : https://www.linkedin.com/in/genecia/