30: Write A Book VS Doing Podcast: How It Has Impacted Our Business Online. The Million Dollar Additional Revenue Stream. I wanna share with you today on my journey of writing a book versus doing a podcast. And how it has impacted me and also the trends that I’ve spotted moving forward. Tune in to learn more about the topic for today! Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.com

Show Notes

Episode 30: Write A Book VS Doing Podcast
Hello Gorgeous! Welcome to the show. My name is Genecia Alluora, good day to you! I wanna share with you today on my journey of writing a book versus doing a podcast. And how it has impacted me and also the trends that I’ve spotted moving forward. Tune in to learn more about the topic for today!

Putting my book together(02:02 - 02:13) Now I started writing my books in 2012, 2013 about the same time when I decided to go online and that’s why my book is called Secrets of Personal Branding.

(02:34 - 02:58) So putting this book together was a hard, long, tough journey because first, I’m not a writer. Number two, I mean, I have no knowledge putting a book together, right? And number three, it’s really tough because I have to proofread again and again and make sure that everything is good and to me writing a book is quite hideous.

My podcasts shows(02:59 - 03:11) And now, pulling the time forward, I’m doing podcasting. This is my second podcast, I’ve got two podcasts. One is called For Women Who Love The F Word.

(03:12 - 03:17) I interviewed big names and inspirational figures. 

(03:30 - 03:42) By having these thought leaders on the podcast it has brought that podcast itself to 48 countries with thousands of downloads every single month.


(03:43 - 04:04) And this podcast is more of a micro podcast, which means this Soul Why? The Secrets of Soul Rich Woman Blueprint, this one is more of a micro podcast approach which means it’s shorter within 10 to 15 minutes and it gets the point across.

(04:09 - 04:13) So it’s meant for a different purpose, it’s a supplement of what I’ve been doing.

Writing a book versus doing podcast(04:21 - 04:32) So I’m evaluating a couple of things. Yes a book gives me credibility because I'm an author, it’s published. It sold more than 10,000 copies.

(04:45 - 04:55) So it’s not really a way of making money. It’s more of putting my knowledge and expertise together to serve you.

(04:56 - 05:06) So that’s what I’ve been doing for my book but the process to put the book together was really long and hard. Too many technical processes and too many things involved.

(05:07 - 05:28) Whereas for a podcast, a little bit more free flow. Even though it’s still a strategy and strategized succinctly for both podcasts I’m doing. Whether it is a one hour podcast versus this 10 minutes micro podcast. Both ways have a win-win. 

(05:29 - 05:43) First and foremost, it really travels further than I have ever thought. I’ve never thought of, you know, going to 48 countries and having listeners, and followers, and clients beyond the Southeast Asian, Asia shores. 

By doing podcasting has given me so much leverage(05:44 - 06:01) And by doing podcasting it has given me much more leverage and I’ve become searchable online even more, so the podcasting strategy really has a lot of leverage especially now the trend I’ve spotted in the last two years.

(06:09 - 06:29) So that is why I set up Women Podcast Asia, it’s an extended initiative by Soul Rich Woman where we get women on board onto our platform to do podcasting. So we are the netflix of podcasts for women in Asia.

(07:15 - 07:23) So for you, what is the takeaway? Well lesson learned, well, I can share with you today that if you have not done podcasting now is the time.

(07:24 - 07:36) I know that some of you are thinking about writing books because traditionally it’s a great way to get your contents seen and heard but did you know that audiobooks are also on the rise.

Look into voice marketing as one of your key strategies(07:47 - 08:08) It’s really amazing how I’ve seen the transformation of books versus voice marketing and words versus voice marketing and how this becomes a part of the key marketing strategy and no longer just a single approach of just having a book and being seen as an author.

(08:09 - 08:36) So if you are looking at, have not got on podcasting, I see the first one is really to get on podcasting. Number two, you know, really look into voice marketing as one of your key strategies moving forward in the next couple of years. In fact, last but not the least do look at Soul Rich Woman, if you are a lady and you’re looking to do your podcast, well, we have this platform for you. 

Key Takeaways:
  1. Now is the time to do podcasting
  2. Look into voice marketing as one of your key strategies
  3. Look for an organization that can offer you a platform to start with
  4. Podcasting can travel further than you’ll ever think of.
  5. Put your knowledge and expertise together to serve and inspire other people

Key Resources: Subscribe to Genecia’s Youtube channel: https://bit.ly/2lFnHlWVisit SRW’s website: https://www.soulrichwoman.com Follow Genecia on Instagram : (@geneciaalluora)Follow Genecia on Twitter: (@GeneciaAlluora) Check Genecia’s LinkedIn : https://www.linkedin.com/in/genecia/