Show NotesEpisode 28: 1 Key Strategy To Keep Getting Clients Online
Hello and welcome to the show today! My name is Genecia Alluora, how are you? Blessed day. Today I want to share with you that one key strategy to adopt when getting clients online. It is important to focus on your clients and their needs to achieve success online.
Love your customers more than you love your product(01:32 - 01:52) I’m gonna first give you an example of this client of mine, an image consultant, something like what I used to do before and she came to me with this problem. She has this skill set that she wants to help people to look good in terms of their personal branding.
(01:52 - 01:59) So she has selected engineers as her target clients to work with.
(02:00 - 02:07) For many months she was selling 3000 to 5000 dollar kind of branding packages.
(02:32 - 02:43) So many months she was not getting any clients. And even if she did, she was only getting paid really small packages.
(02:56 - 03:08) So she came to me and I looked at her problem, so she’s getting clients, yes, somewhat there’s recommendations and referrals, but what is really missing?
(03:09 - 03:20) First and foremost remember I always say? Love your customers more before, or love your customers more than you love your product.
(03:21 - 03:33) So we’ll talk about loving your customers more than loving your product, it simply means that you really need to know, are you solving that one problem for your customer or potential customer?
Solve a need for your customer(04:01 - 04:10) So are you really solving a need for your customer or potential customer? Because if you want to get paid you have to be solving their problem.
(04:11 - 04:20) So I looked at it and I said ‘You’re not targeting the pinpoints or that one problem of the engineers correctly.’
(04:22 - 04:40) So I said ‘Have you considered the relationship side of the engineers? Of those engineers because sometimes they work really long hours so you might want to take a look at how they are treating their relationship life.’
(04:43 - 05:01) So then it got her thinking ‘Hey, maybe I could look into exploring the life of engineers whose love life could be compromised, or not doing so well, or could be better for them.’
(05:02 - 05:18) So she restructured her package to help engineers find love. To find a partner. To look good on the first date, second date, third date, and eventually get married.
(05:24 - 05:58) So eventually three months later she came back and she told me ‘Wow, Genecia. Thank you so much! I have five customers who paid me 5000 dollars for doing just their packaging, or what we call the branding for their relationship to go on dates, to take care of their first impression, social etiquette, dining etiquette, making sure that they’re on-point to get the girl they want.’
Put your gifts and talents in its right place at the right time(06:14 - 06:30) You see when we have a gift and a talent sometimes we don’t put it in the right place at the right time. Not loving our customers first instead of loving our products first thinking that they need what you have when actually they don’t need what you have.
(06:31 - 06:45) So always start with this strategy of knowing what your customers want, number one. Number two, how you can solve the one problem for them immediately.
(07:07 - 07:22) So it’s making a positive impact in the world while making an income and I believe you can too. If you know how to solve that one problem for your client right now and to do so you must love your client more than you live your product.
(07:23 - 07:41) Last but not the least, always gather feedback from your clients and see how to tweak and improve your messaging so that you can serve the next one better. So think about this strategy today. What can you do to work on improving yourself right now?
(08:50 - 08:55) Solve one problem for your customer immediately and you will be paid handsomely.
- Love your customers more than you love your product.
- Solve a need for your customer and potential customers.
- Make a positive impact on the world while making an income.
- Do something to improve yourself.
- Ask for feedback from your clients to improve your messaging
Key Resources: Subscribe to Genecia’s Youtube channel: https://bit.ly/2lFnHlWVisit SRW’s website: https://www.soulrichwoman.com Follow Genecia on Instagram : (@geneciaalluora)Follow Genecia on Twitter: (@GeneciaAlluora) Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/