120: How I broke All Business Rules And Made More Money I tend to be one of those people who is a rebel by nature and never an A-star student. The rules never worked for me, so I tend to create my own rules. But then I started my own business with literally no idea what I was doing. I figured the best way was to just figure out my own way. That’s when everything changed. I learned that sometimes, the traditional rules don’t apply. In today’s episode, I will share some business rules I broke, followed by a list of some rules I’m giving you full permission to break too! Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.com

Show Notes

120: How I broke All Business Rules And Made More Money

 I tend to be one of those people who is a rebel by nature and never an A-star student. 
The rules never worked for me, so I tend to create my own rules. 
But then I started my own business with literally no idea what I was doing.
I figured the best way was to just figure out my own way. 
That’s when everything changed. I learned that sometimes, the traditional rules don’t apply. In today’s episode, I will share some of the business rules I broke, followed by a list of some of the rules I’m giving you full permission to break too!



You must dedicate a lot of time to your new business

03:22- 03:28 Rule number one: You must dedicate a lot of time to your new business. 
03:29- 03:37 Four months after starting my business, it was really not easy. I had to budget my time wisely. 
03:26- 04:15 I was able to slowly grow my business while living the dream. It was also the perfect way to experiment with different ways of working with my clients before settling into the way that felt right for me. So you really need to set your time aside.


Get as many clients as you can 

04:16- 04:46 Rule number two: You must try to get as many clients as you can. This is an indication of how well your business is doing as well as whether the clients are suitable for you or not. I used to hear coaches brag about how many clients they get. I remember one coach told me how many people I was working with, and when I told her 6, she replied with this smug look on her face, telling me that she had 20 clients.

04:47- 05:27 But instead of being jealous, I was actually laughing in my head. How can someone works with 20 one-on-one clients at a time is beyond me? Because I value freedom, I value my time. That's why I'm an entrepreneur. Not only would I never be able to keep track of that many people, I just don’t want to work that hard. Because I want to spend time with my family as well. So I decided early on that I only wanted to work with 4 clients at once. And to make up for the drop in income, I raised my prices a lot.
Get clients who will sign on for the long term

07:03- 07:41 Rule number three: It’s important to get clients who will sign on for the long term.  Now, that’s a great goal if you enjoy working with people long-term which sometimes I don’t. I’m totally happy to work with my clients in short bursts like maybe shorts 3 sessions for 5,000 dollars and then send them on their way. But I decided to change my model a little bit, I decided to work only with people for the long term, 12 sessions, or 13 sessions because that’s the energy I can sustain.
Don’t spend all your time messing around on social media

09:04- 09:14 Rule number four: Don’t spend all your time messing around on social media. "Yes, but who are you to tell me how to spend my time, Genecia?" 
09:29- 09:33 Yes, I spend a lot of time on social media, and it pays off. 

09:56- 10:06 It’s up to you how and when you use social media for your business. If it works for you, it works for you. I don't care what anyone else tells you.

You need to focus on building your list

10:08- 10:32 Rule number five: It’s all in the list, and you need to focus on building your list to a huge number before you can sell anything. When I first started, started with zero.  I was never really interested in numbers because I was more interested in giving people value and that was when I was running my cafe retail chain. 

12:36- 13:08 Numbers are just fluffed sometimes. If no one is buying from you, you can have the most number of likes on your social media. It is fluff. it is great that you have likes and I think it's a good adrenaline rush every time someone likes your post, but I've seen too many people having likes and shares but nobody is buying their products. So I say ignore your numbers for a while and see what happens in your business.


Key Takeaways:
  1. Try to get as many clients as you can.
  2. Get clients who will sign on for the long term.
  3. Dedicate a lot of time to your new business.
  4. You need to focus on building your list to a huge number.
  5. Don’t spend all your time messing around on social media.

Key Resources:
Subscribe to Genecia’s Youtube channel: https://bit.ly/2lFnHlW
Visit SRW’s website: https://www.soulrichwoman.com 
Follow Genecia on Instagram : (@geneciaalluora)
Follow Genecia on Twitter: (@GeneciaAlluora) 
Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/