119: 5 Common Mistakes To Avoid When Asking For Support

Show Notes

119: 5 Common Mistakes To Avoid When Asking For Support 


You are asking for support.
They seem like they should be fairly straightforward, right? 
Effectively asking for support involves a little more thought and consideration than simply blurting out the first inquiry that comes to your mind.
Yes, there are a few common traps that many of us fall into when it comes to asking for support. And, these mistakes make it that much harder to get a sponsor. 

02:10- 02:57 Picture this. You are creating an event to share your new business offering with the world. You are so excited and want to share your passion with everyone. Awesome! You pick the date, book a venue and you’re all set. This could be a game-changer and lead to amazing opportunities. Your eyes glaze over as you daydream about basing yourself in a beautiful space with a bikini and laptop. And then a light-bulb goes off. What about goodie bags? You start to frantically list businesses to approach, find sponsors. Why wouldn’t they be delighted to support your life-changing event? It makes complete sense. Surely?

02:59- 03:08 Slow down, my dear. Back away from that loaded keyboard. It’s at this dangerous point that deadly mistakes can be made.
Mistake number one

03:09- 03:17 Mistake number one: You’re so focused on what you want to receive rather than what you’re giving. You can hardly wait to get those cute products in your hot hands. So what would make it a no-brainer for them to say yes? Make it easy.
Mistake number two

03:29- 03:58 Mistake number two: Being too vague. Rather than stating “This will be promoted” be specific. Will it be shared to 200,000 databases or just with your mom? Share details of your various platforms and networks. You are in the early days, be honest. Be creative about the ways you can promote. Demonstrate that you have thought about the value you are offering them.
Mistake number three

04:03- 04:24 Mistake number three: Not giving people enough time.  No-one likes to feel as though they have been approached as a desperate last resort. Be professional. What would go through your mind if someone approached you only a week before the event? Give as much notice as you possibly can.

Mistake number four

04:24- 05:01 Mistake number four: Using variations of these sentences either on their own or as a compelling combination. 
  1. It’s worthwhile to do giveaways on Facebook so I’m giving it a try. I could use some of your products.
  2. This will be good for you.
  3. This is a great opportunity for your business.
  4. Supporting my event will really help you to move to the next level.
  5. This exposure is just what you’ve been waiting for.

Mistake number five

06:24- 06:35 Mistake number five: You don’t know the difference between sponsorship and donation and incorrectly assume that these two words are interchangeable. 

06:38- 07:12  Here are some simple definitions. You may be asking for sponsorship when you want a product or service donation. A donation is given with the expectation of receiving nothing in return. It’s often a one-off and could be items that you receive, for example, to use in a fundraiser or a lucky door prize. I received this before. A sponsorship agreement means both parties receive benefits of equal value.

08:12-08:27 Focus on giving tangible, rather than intangible benefits. Is it valuable for them to have their logo on 100 programs if that does not translate into a single sale?

Bonus Mistake

08:33- 09:11 Do not send a follow-up email chasing for a response less than 24 hours after sending the first request. Unless you want to **** off the recipient especially if you are one of those people asking a week before the event date. So the next time you have a brilliant idea and want to enlist support, write the most appealing, irresistible, heart-melting request that you would love to receive.


Key Takeaways:
  1. Being so focused on what you want to receive.
  2. Being too vague.
  3. Not giving people enough time.
  4. Using variations.
  5. The difference between sponsorship and donation.

Key Resources:
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